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Shopify Ads Has a Relevance Score. It Decides What You Pay Per Click.
Shopify's relevance score controls your ad position and CPC. New apps start at zero on every keyword. Here's what it is, how it compounds, and the fix.
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WHAT I'M LEARNING
Positioning. App Store optimization. Growth stuff. What I learn from audits and client work.
More Articles
The Discovery Campaign: How to Mine Shopify Ads for Keywords You Never Try to Win
A step-by-step method for running underbid Shopify Ads campaigns to harvest the search terms merchants actually type, then rewriting your listing around them.
Audit First, Sprint Second: How an Engagement Runs Without an Agency Retainer
How an audit-first engagement runs: what gets examined, what a founder receives, how a sprint gets scoped, and why one operator beats a team handoff.
Best Shopify App Marketing Consultants (2026)
My map of the Shopify app marketing market: the three specialists who really work with apps, what each one is built for, and how to choose between them.
Feature Fragmentation: Why Your Shopify App Grew Features But Not a Story
Your app has real usage across every feature and growth still stalled. Here's how organic feature growth splits one app into disconnected user cohorts, and how to fix it.
Why the Problem You Hired Someone to Fix Usually Isn't the Real One
Founders ask for help with reviews, listing conversion, or rankings. The data almost always points somewhere else. Here's how a data-first diagnostic finds the actual blocker.
The PLG Ceiling
Organic installs dried up and it looks like a product problem. It probably isn't. Here's how to recognize when your Shopify app has hit the PLG ceiling.
How to Market Your First Shopify App in 2026
Most first-time Shopify app founders ask the wrong question. Before any channels, traffic, or ad spend, here's what actually drives your first 100 installs.
Why Your Shopify Back-in-Stock App Isn't Getting Found (And What Your Listing Is Missing)
Back-in-stock apps lose installs to a keyword mismatch: merchants search under inventory terms, not marketing. Here is the listing fix that closes the gap.
Why Your Shopify Checkout Extension App Isn't Getting Found (And What Your Listing Is Missing)
Checkout extension app listings mix plan-gated features with all-plan claims and frame compliance tools as conversion, causing post-install abandonment.
Why Your Shopify Countdown Timer App Isn't Getting Found (And What Your Listing Is Missing)
Standalone countdown timer apps face a stronger threat than ethics concerns: the feature is being absorbed by other apps. Here's how to reposition or defend.
Why Your Shopify Dropshipping App Isn't Getting Found (And What Your Listing Is Missing)
Dropshipping app listings skip the hard questions merchants ask before they install. Here is how to fix the trust, margin, and ICP gaps in your listing.
Why Your Shopify Email & SMS App Isn't Getting Found (And What Your Listing Is Missing)
Most Shopify email and SMS app listings chase the wrong ICP by positioning against the category leader. Fix your listing so the right merchants install.
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I write about positioning, App Store optimization, and growth for Shopify app founders.