Best Shopify App Marketing Consultants (2026)
My map of the Shopify app marketing market: the three specialists who really work with apps, what each one is built for, and how to choose between them.
Who This Is For
Shopify app founders. Not Shopify merchants.
Search “shopify marketing consultant” and almost everything that comes back is an agency that markets stores: Meta ads, email flows, product page CRO. Good work, wrong job. Growing an app runs on different mechanics. App Store search, listing conversion, Shopify Ads, review velocity, pricing inside the Shopify admin, install attribution. A store agency has never touched any of it.
So this is my map of the people who actually do the app version of the job. I work in this market every week, I am one of the three names on the page, and I say so up front. What follows is analysis, not a directory.
Most Founders Buy Execution Before Diagnosis
Founders rarely arrive with a question. They arrive with a purchase order. “We need ads.” “We need ASO.” “We need someone to rewrite the listing.”
Then the audit comes back and the traffic was never the problem. The listing gets views and does not convert them, because it describes the product in the founder’s vocabulary instead of the words a merchant uses for the problem. Spend poured on top of that buys an expensive proof that the listing does not convert.
There is a second reason the sequence matters. Paid does not buy organic rank on the App Store. Conversions do. A listing that converts lifts your relevancy, and relevancy is what moves you up organically, which makes every channel you run afterwards cheaper. Fix the conversion problem first and the same budget goes further everywhere else.
So the useful question is not “who is the best consultant.” It is “what stage am I at, and what does that stage actually need.” That is what this map is organized around.
How I Built This Map
Three criteria:
- Works with Shopify apps, not Shopify stores. General SaaS marketers and store agencies are out, including the good ones.
- A public track record you can check. Named app clients on their own site, not “trusted by leading brands.”
- Active today. Taking clients, publishing, visible in the ecosystem.
Three names cleared all three. Not thirty. This category is nearly empty, which is itself the most useful thing on this page.
Everything I write about the other two comes from their own public pages, checked as I wrote this. Where a number is their claim, I label it as their claim. I go first because I am the author, and burying myself in slot three would be the dishonest version of a page like this.
Ohad Michaeli (this site)
Background: Close to three years as Head of Growth and Partnerships at ReConvert, scaling it to 40,000+ users. Independent practice since 2023. 100+ Shopify App Store listings audited.
Built for: diagnosis before spend. Positioning first, then the listing, then the channels.
How the work runs: it starts with a written App Audit. Your listing, keywords, reviews, ads data and growth stage, read against what I have seen across 100+ audits, ending in what is broken and the order to fix it in. From there most apps continue into a 30-day positioning sprint or an ongoing retainer, scoped by what the audit found rather than by a menu picked in advance.
Work with me if: you want the sequence run in order and one operator running it. The audit is the entry point, not the ceiling. It exists so the money that follows it goes to the right thing, and most of my longer engagements start there. Book an audit.
Big Moves (Veb Bansal)
Background: a solo consultant working on Shopify app growth since 2020. Named app clients on his site include Because Intelligence, TrackiPal, ModeMagic, ChargePay, Octolize and Chatdesk. His site also claims 30+ apps and a 4.95 rating from 70+ founders. Those are his numbers, not audited ones, and the client names are the part you can go verify yourself.
Built for: App Store search, run by one person. ASO and Shopify search ads sit on the same desk, which is the right way around, since the keywords you win organically and the keywords you buy are the same argument. He also does conversion work on onboarding and pricing. Engagements typically open with a pilot period before they continue.
Pick Big Moves if: you already know App Store search is your problem, and you want the person doing the work to be the person you talk to.
Convert2x (Boaz Lantsman)
Background: an agency working only with Shopify apps since 2018, with the longest public client wall in this market. Zendrop, AutoDS, Bold Subscriptions, Langify, LimeSpot and Fast Simon are among the named ones, several with founder testimonials attached. Boaz previously led growth at a B2B startup acquired by DocuSign. Their site publishes result multiples per service, install lifts and ROAS figures. Read those as their case numbers.
Built for: paid at scale, with attribution underneath it. Services are productized with prices published on the site, per-channel ads retainers plus media spend and App Store SEO as a fixed one-time. They also run their own platform, Prys.io, which ties keywords to revenue and pushes deep-funnel events back into the ad platforms. That layer earns its keep once you are spending enough that attribution, not creative, is the bottleneck.
Pick Convert2x if: your channels are already decided, the budget is committed, and you want a team to own execution with pricing you can see before the first call.
How to Choose
Choose by stage, not by vendor.
- Installs are flat and you do not know which cause is yours. Diagnosis first, then spend against the answer. Start with an audit.
- You know the problem is App Store search. Big Moves.
- Channels defined, budget committed, you need scale and attribution. Convert2x.
The expensive mistake in this market is not picking the wrong name out of three. It is hiring a store agency for an app problem, or buying channel execution before anyone has checked whether the listing converts the traffic it already has. Get the sequence right and the vendor question mostly answers itself.
Disclosure
I run ohadmichaeli.com and I am one of the three consultants on this page. I wrote the other two entries myself, from their public sites, and kept them factual. They are here because they are real, and because if your problem is the thing they are built for, you should hire them. This category is small enough that an honest map is worth more than a fake neutral one.
Ohad Michaeli
Strategic positioning for Shopify apps
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