STOP BLENDING IN.
START GETTING INSTALLS.

Merchants decide in about 8 seconds. The best app rarely wins. The clearest one does. Three ways to work together. Pick based on where you are.

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App Audit

A written, data-driven review of your listing, positioning, keywords, reviews, and growth stage. Not a call. Not opinion. You get clear findings and a punch list of what to fix first.

What You Get

  • ✓
    Listing Teardown

    Headline, description, screenshots, the works. Where merchants drop off and why.

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    The Real Data

    Ad data, search-terms reports, competitor listing language, and the exact words merchants use in your reviews.

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    Keyword & Positioning Read

    What you're ranking for, what you're missing, and how you stack up against the apps next to you.

  • ✓
    A Prioritized Fix List

    What's broken, what to fix first, what to leave alone. Concrete next steps you can act on this week.

This Is For You If

You suspect the listing is the problem, but you want proof before you invest. Or you want a senior read grounded in data, not another opinion. Low commitment. Easiest way to start.

Start with an Audit

Why Data, Not Opinion?

Anyone can tell you your listing "feels off." That's worthless. You need to know what merchants actually search, what they actually click, and what they actually say once they're inside.

So the audit is built on the real stuff. Your ad and search-terms data. Competitor listing copy. The language pulled straight from your reviews.

I've audited 100+ Shopify app listings. The pattern is always the same: founders are too close to see clearly. Fresh eyes plus your data beats guessing every time.

Most Popular

30-Day Positioning Sprint

We figure out what makes your app different. Then we rewrite your listing and landing page to show it. You walk away with positioning you can publish, not a deck in a drawer.

What You Get

  • ✓
    Competitive Deep-Dive

    I audit your top competitors. What they're saying, how they're positioned, where the gaps are.

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    Customer & Review Insight Audit

    Your reviews, support tickets, user feedback. I find the words merchants actually use and what they actually care about.

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    Positioning Workshops

    We work together to nail it. Who you're for. What you do. Why it matters.

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    Full Listing & Landing Page Rewrite

    New headline, description, feature bullets, screenshot direction, landing page copy. Ready to publish.

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    Keyword Strategy & Growth Roadmap

    What to target, and how to use your new positioning everywhere. Website, emails, sales calls.

This Is For You If

Your app has users who love it. But new merchants don't get it from your listing. The product works. The message doesn't.

Start the Sprint

How It Works

  1. 01
    Discovery Call

    30 minutes on your app, what's working, what's not. I'll tell you straight if I can help.

  2. 02
    Research

    Week 1-2. I dig into competitors, data, and customer insight. You keep building.

  3. 03
    Strategy Workshops

    Week 2-3. We workshop your positioning together until it clicks.

  4. 04
    Delivery

    Week 4. You get your positioning, new listing and landing page copy, and the roadmap.

I take a small number of sprints each month so every one gets my full attention.

Growth Retainer

A senior strategist working alongside you, week after week. I do the work, not the homework. Listing updates, positioning, campaigns, and playbooks you can hand off later when you hire.

What You Get

  • ✓
    Hands On The Work

    Listing updates, positioning, campaign management. I run it, you don't get assigned tasks.

  • ✓
    A Senior Partner

    Someone who's scaled an app before, in the business with you, not a junior account manager learning on your dime.

  • ✓
    Playbooks You Keep

    Documented systems you can hand off the day you hire your own marketer.

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    Month-to-Month

    No year-long lock-in. We keep going because it's working, not because of a contract.

This Is For You If

You want senior strategic firepower in the business without building a team. Most founders aren't bad at marketing. They're just doing it alone.

Let's Talk

A Third Path

When growth stalls, founders usually pick one of two bad options. A hands-off agency that turns you into their project manager. Or an $80-120k full-time hire, a big bet before you even know what works.

The retainer is the third path. A senior operator who works with you month to month, does the actual work, and leaves you with systems you own.

In the vibe-coding era, anyone can ship features. Positioning is the only moat left. This is how you keep building it.

Not sure which to pick?

Book a call. Tell me where you are. I'll tell you what makes sense.

Book a Call